5 Essential Criteria Needed Before Choosing a Direct Selling Company by Marie Leonard

making a decision in direct sales. Which way to go?So you’ve just decided that you’re going to start and build a direct selling business in network marketing and because most people want better health, wellness is your niche.

Now what? Do you just go ahead and jump into the first thing that comes along?

Of course not!

You take a good look around at the available companies and their product to see which company will be the fortunate receiver of your talents and energy. Believe me, there are thousands out there to choose from, some good, some mediocre and some very bad!

The first rule of direct selling says: “You should absolutely use and believe in the products or services you sell.”, you must first ask yourself whether you would buy this product or service if you were not part of the sales organization.

If the answer is no, don’t go there. If yes, then consider these next questions:

· is this product at the cutting edge of technology?
· is there something that sets it apart from all the others?
· does it improve people’s lives?

If these 3 basic questions get a yes, it’s now time to consider the 5 most essential criteria that should be characteristic of the company.

1. While you’re in business for yourself but not by yourself, is there a good support structure which includes marketing materials, training opportunities, online ordering systems, operations and most important emerging new products and technology?

Working a 9 to 5 job is different than working with a home based business. If done right, it can however lead you out of the 9 to 5 grind. But you need to do it in the right way from the start. It’s easy to tell your boss goodbye, but not so easy to tell your many clients and associates that you made a mistake and want to change company.

2. With that in mind, then the next obvious move is to investigate and assess the company’s background. What is their track record? How long has this company been in business and what businesses have they run prior to this one? How committed are they to providing the best in information, training and education?

Just recently, I was fortunate to experience a personal development seminars, “The Millionaire Mind Intensive” offered by Harv Eker. It was not only fabulous but I realized that a good company should also offer courses in that genre, in order to help you broaden and deepen your skills. Other questions: are they using the latest, best technology and what can you tell from their Internet presence?

3. Another important area to consider is whether the company is suited for global expansion and what its present international exposure and plans are for future growth?

You are choosing a partner to do business with and should look at every possible angle!

4. An important quality of a good business is whether it belongs to the Direct Selling Association (DSA). The DSA has certain codes of business of ethics which insure proper conduct in the market place:

· Nominal start-up costs
· Optional purchases for inventory or materials
· The user earns money from sales of products or services not from the sheer act of recruiting
· The company allows for return of unsold inventory within a specified time reimbursing usually 90% of the price paid

5. The final criteria are patience and expectations, meaning that the company should not expect you to get rich quick although it may be providing you with all the tools necessary for you to do so. A mature, high quality direct selling company has its personnel present the income opportunity as a serious commitment that can yield results all dependent upon your efforts.

How long could this take? That is entirely up to you. Expect to put in consistent effort for 2 to 5 years and in this time you should be able to create a significant stream of long-term residual income. After all, isn’t this what it’s all about? Retiring early with no worry of where the next dollar will come from in order to pay the bills.

As Harv Eker says: “If your goal is to be comfortable, chances are you’ll never get rich. But if your goal is to be rich, chances are you’ll end up mighty comfortable”. And the direct selling industry of network marketing is almost the only vehicle out there that can help you to achieve your goals for the least amount of money invested. It changed my life!

Marie Leonard is a publisher, alternative health care provider and network marketer. Watch how to create your success ratiot: Characteristics For MLM Success and Marie’s blog The Keen Marketer

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